Live demo: a Google Calendar on your website
Your trivia night deserves a bigger crowd than your regulars.
Your bar already runs the programming: live music, trivia, watch parties, karaoke. Put all of it on one events calendar on your own website. You add an event from your phone, and your site shows it to every guest who checks what's on tonight.
The problem
Your events live in five places, and none of them match.
Guests can't find what's on
The band is in an Instagram story that expired yesterday. The trivia night sits on a flyer by the door. A guest searching from the couch sees nothing and picks another bar.
You retype every event
After a full shift you book the act, then enter the same date into Instagram, Facebook, Google, and the chalkboard. One copy always goes stale, and someone shows up on the wrong night.
Great nights go unseen
A room with a better lineup should not lose Friday to the place down the street with a louder feed. A slow agency or a freelancer who only posts on Instagram won't fix that.
The live demo
Here's how it looks on a venue's website.
The calendar below is a live Google Calendar, placed inside a sample events page. Switch views to see how guests browse it.
What's On
Live music, trivia, and watch parties. Updated by the staff, straight from the calendar.
What you just saw: the venue edits one Google Calendar. The website picks up each change on its own, usually within a few minutes. No web developer, no login to a website builder.
How we set it up
Three steps from scattered posts to one calendar.
The Audit and Refresh
We find every place your events live today, build one calendar for the venue, style it to match your brand, and place it on your site.
The 30-Day-Ahead System
We load your programming a month out and turn each event into email, SMS, and social posts that point guests back to your calendar.
The Agile Co-Pilot
The band cancels or the game goes to overtime. Change the event once and we update the promotion within 24 to 48 hours, depending on your plan.
Why a calendar on your own site
Your website becomes the place guests check first.
- One source for every event. Staff edit from a phone. The website, and anything linked to it, stays current.
- Guests plan ahead. They can open an event and add it to their own calendar.
- Your site stays fresh. A page that changes every week gives search engines and guests a reason to come back.
- Every post has a home. Social posts and emails link to one events page instead of a story that disappears in a day.
What changes
From scattered flyers to a room that fills on schedule.
| Today | With a live events calendar |
|---|---|
| Retyping each event on four platforms after close | One entry from your phone, and the site updates itself |
| Guests asking the bartender what's on this week | Guests checking your events page before they leave the house |
| A quiet Tuesday trivia night | A trivia night people put in their calendar a week out |
Let's put your lineup where guests look.
We've worked the floor, with nearly 45 years combined in hospitality and marketing. The alternative is a strong lineup nobody sees and an empty room on your best night.
Book a Strategy Call